Forever Paradise

Celebrating two decades

of unparalleled craftsmanship, JOUEL marks its 20th anniversary, earning an enviable reputation for sophistication, elegance, and consummate professionalism here in Seychelles.

From its inception as “Diamond SA”, today, JOUEL is a proud, well-respected Seychellois company with deep roots in the local community and with a dedicated workforce that is 90% local, some of whom have been with the company since its inception, benefiting from a full-time, in-house trainer to ensure that JOUEL’s exemplary standards and hallmark customer care are faithfully maintained.

LUXURY PRESENCE

Starting with two airport boutiques, JOUEL expanded its luxury retail footprint by opening its flagship store in Kenwyn House, Victoria. This move highlights the company’s growth strategy and its emphasis on offering high-end destination, shopping experiences.

EXPANSIVE PRESENCE

JOUEL’s retail network spans prestigious locations across Seychelles, ensuring accessibility to its luxury collections for both local and international clientele. Outlets are strategically placed at key points, including international and domestic airports, luxury resorts and yacht marinas.

DECADES OF CRAFTSMANSHIP

JOUEL’s holding company has been refining its craft in diamond polishing, gemstone cutting, and jewellery design for over 35 years. This legacy, continued through Seychelles, showcases the company’s commitment to excellence and innovation in the luxury segment.

THE OFFICIAL GOLD COIN co.

JOUEL also created “Mint”, a unique collection of specially designed, limited edition, legal tender gold coins, paying special tribute to avian treasures as the Seychelles kestrel, bare-legged Scops owl and the paradise flycatcher.

INSPIRED BY
SEYCHELLES

JOUEL’s Collections are inspired by the stunning beauty of Seychelles, each of which combines glamour and elegance in designs embodying the vibrant colours of the exquisite forms and spirit of freedom of the paradise they originate from.

TAG HEUER®
PARTNERSHIP

JOUEL, in its pursuit of excellence and luxury, partnered with Tag Heuer, a renowned Swiss watch manufacturer to offer an exquisite range of high-quality timepieces, further diversifying its luxury product portfolio.

COMMUNITY
ENGAGEMENT

As part of its corporate social responsibility initiatives, JOUEL has supported the Autism Advocacy Project, Seychelles Sports Fishing Club and Seychelles Marine Conservation Societies. These initiatives showcase JOUEL’s commitment to our community.

EMPOWERING BEAUTY

In 2006, JOUEL had the honour of being commissioned by the Miss Seychelles organizing committee to craft and create a bespoke crown of beauty and elegance. This crown, adorned with exquisite gold and diamonds, served as the official symbol of grace and sophistication for the Miss Seychelles beauty pageant from 2006 to 2008, 2012 to 2014, 2016 and 2017.Recently, JOUEL supported the Miss Grand Seychelles International Beauty Pageant 2023.